hello Toothpaste and a User-Friendly Ingredients List

I attempted to push out the last drop of Sensodyne, until I I finally decided that I could not continue to be lazy and risk breaking my fingers and had to shop for toothpaste last night.

Instead of reaching for my usual choice to help with my gum sensitivity, I thought to explore other brands that might be friendlier to my mouth and stumbled upon the hello brand.

At first glance, I really appreciate the package design with its simple language and promises. But what I really became impressed with was this:

And with a closer look…

Purified water = hooray.

The ingredients were translated from scientific to layman’s terms. Wow! Since we are now living in a culture of more conscious consumption, the hello brand has made it really user-friendly to understand what is most important to its customers with transparency. This left me impressed, and as a first time customer.